The company adheres to the mission of "making a better life within reach" and is committed to becoming a technology driven intelligent business platform. In order to meet the high-quality and personalized fashion lifestyle needs of global consumers, the company continues to deepen its cultivation in the basic platform layer, sales end, and supply end. It has gradually honed its platform based rapid response capability, which integrates product development and design, brand incubation and operation, and supply chain integration. At the basic platform level, the company has the ability to digitize the entire chain and has established an agile organizational structure of "small front-end+large middle platform"; On the sales side, the company builds a multi category extension capability supported by a brand matrix based on a cross regional and cross platform sales network; On the supply side, the company relies on a large and high-quality supplier ecosystem, a global warehousing and logistics network layout, and empowers production through its self-developed flexible clothing supply chain system to build efficient supply capabilities