In the era of digital economy, cross-border e-commerce has become a new format, engine, and driving force for foreign trade growth. The recently held executive meeting of the State Council approved the "Opinions on Expanding Cross border E-commerce Exports and Promoting Overseas Warehouse Construction". The meeting pointed out that it is necessary to actively cultivate cross-border e-commerce business entities, encourage local governments to support traditional foreign trade enterprises in developing cross-border e-commerce based on their characteristic advantages, strengthen cross-border e-commerce talent training, provide more display and docking platforms for enterprises, and continue to promote brand building. We need to increase financial support, strengthen the construction of relevant infrastructure and logistics systems, optimize supervision and services, actively carry out the construction of standard rules and international cooperation.

With the deepening penetration of digital technology and the continuous improvement of infrastructure construction, China's cross-border e-commerce is entering a window period of innovative development. It is necessary to actively create a "second growth curve" for cross-border trade from market space, logistics guarantee, service mode, business environment, and other aspects.

Accelerate the value-added of traditional enterprise services

Expand the space of cross-border e-commerce market

Generally speaking, cross-border e-commerce is the digital transformation of trade methods and an important part of digital trade. The prominent advantages of short online transaction chains and contactless delivery in cross-border e-commerce can help traditional manufacturing and trading enterprises accelerate their transformation and actively embrace new forms of foreign trade.

Under the new situation, the traditional industry of cross-border e-commerce has become a red ocean, and there is an urgent need to accelerate the digital development of service trade. Enterprises need to upgrade from "selling products" to "selling services", cultivate new trade increments, and expand the new blue ocean of cross-border e-commerce market space. On the one hand, traditional foreign trade enterprises need to inject cultural elements into their industries and products. In the current context of decreasing product differentiation, endowing cultural connotations and adding value to services are important variables that go beyond product functionality and practicality. Creating a "cross-border+cultural" characteristic IP, establishing a new brand image, and forming a new growth point for cultural services cross-border trade are very important for traditional foreign trade enterprises to "go global" and "go far" using cross-border e-commerce. On the other hand, we will accelerate the digital empowerment of the entire trade chain of foreign trade enterprises, promote the digitization of key links such as trade negotiations, trade execution, and trade services, steadily relax market access for the service industry, and orderly promote the process of opening up cross-border service trade. Aggregate dispersed consumption and production behaviors into massive trade flows and data resources, forming a new cross-border e-commerce product sequence with data as the core element.